Applovin | Game Marketing Motion Graphics

CONTRIBUTION: As a digital/motion designer on AppLovin’s Lion team, I was responsible for cross-functional team collaboration with marketing, dev, and data analysis teams to animate and iterate on successful original game ads of up to a minute each. Each week, my responsibilities may include up to three tasks including game icon design, ad animation, and storyboarding. Below is a small selection of examples of my work for Applovin over two years.

See an example of motion graphics on “Truck VFX” made in After Effects where I created an original smoke particle effect, separated the truck image asset from a looping driving video, and made it explode using scaling expression scripts, and overlaid smoke and fire transparent videos to finish it off. Check out my storyboard for an interactive playable ad with “Swipe to Shave,” using game assets, as well as original art created in Photoshop to match the game style. The remaining gifs and videos demonstrate examples of smoothly blending game assets with original work.